Black PR is becoming a problem. (Black PR is the use of misleading or derogatory statements and pointing them at competitors.) The net allows you to say anything about anyone and with that; websites like unvarnished are coming out of the woodwork. Unvarnished is an online resource for building, managing, and researching professional reputation, using community-contributed, professional reviews. To me this is.... where I anonymously trash competitors.But why would I stop there? I could use Twitter, Google Buzz, and my other social sites. Do you have a contingency plan or will you just ignore the snide remarks?
Your reputation is getting much harder to control. Are you ready?
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